is Geico’s heart and soul.


Innovation is our weapon of choice. We’re constantly increasing the technological possibilities in order to meet the needs of the most demanding customers in a highly competitive sector.

The Pardis Project

Our most ambitious goal: to develop the world’s first energy self-sufficient paintshop, with a 70% reduction in consumption.

The Pardis Innovation Centre

The Pardis Innovation Centre is the auto body painting industry’s most important worldwide research and development center. It’s the maximum expression of our innovative approach.

Smart Paintshop

Our idea of a 4.0 plant: a set of innovative technologies and top-quality systems, all at our customers’ service.