Innovation is our weapon of choice. We’re constantly increasing the technological possibilities in order to meet the needs of the most demanding customers in a highly competitive sector.
Thanks to our creativity, quality and continuous process improvement, we’re able to develop new solutions that are increasingly effective and sustainable.

We pursue innovation with respect for ourselves, our customers and our community, while promoting all-round technological and cultural innovation.

Our approach is based on 4 principles:

focus on automotive paintshops


reduction in plant management costs


respect for the environment, people, and the community


verticalization of the technologies utilized

Our success is shared, even among our partners and financial institutions. In fact, this is the purpose of our Innovation Days: precious opportunities to show off and share the improvements that Geico continuously achieves, also thanks to their ongoing support.